Main Stage
A Media Playbook for the New Age of Shopping Disruption
Wednesday, November 16, 2022
2:10 PM - 2:30 PM (EST)
Inflation, out-of-stock issues, new purchasing habits—all these disruptions have led to seismic changes in consumer behavior. Yesterday’s advertising playbook doesn’t work today. As customers continue to evolve how they shop and eat, retail media has opened new doors for brands to shape purchase decisions. Hear how The Mars Agency, The Campbell Soup Company and Kroger Precision Marketing are adjusting tactics and introducing new touchpoints to help shoppers navigate the new shopping landscape.